Hailey Bieber 's ‘J’ Tattoo speculated to mimic Selena Gomez’s Promise Ring Hailey Baldwin’s most up-to-date ‘J’ tattoo in honor of Justin Bieber has caused quite lot of buzz online, and lots of fans can’t stop comparing it to Selena Gomez and her former promise ring. Despite the post being a few of days old, social media continues to cook up variety of theories on the origin of the cursive J and lots of believe it's Baldwin’s slick way of throwing shade to Gomez and her promise ring. However, fans weren't impressed with Hailey Baldwin’s “J” tattoo on her annualry because it reminded them of the promise ring Justin Bieber gave to his then-girlfriend Selena Gomez in 2012. In fact, the new tattoo prompted some to criticize Baldwin because she seemed not conscious of what she did. Justin, meanwhile, wrote a heartfelt tribute to his wife that we can clearly see.